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"Unidentified Frying Object" | HexClad Super Bowl 2025 (Full Commercial)

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During Super Bowl LIX on February 9, 2025, cookware brand HexClad aired its first-ever Super Bowl commercial, titled "Unidentified Frying Object." The 30-second ad is set in a high-tech test kitchen at Area 51, featuring celebrity chef Gordon Ramsay, a HexClad partner, demonstrating the brand's innovative hybrid cookware technology. The commercial humorously suggests that HexClad’s cookware is so advanced it might have been discovered during a classified mission at Area 51. It also includes a special appearance by comedian and actor Pete Davidson. This marks a milestone for HexClad, as it is the first cookware brand to advertise during the Super Bowl. The campaign launched weeks before the game with a viral social media strategy, featuring Gordon Ramsay’s visit to Area 51 and other teasers to build intrigue around HexClad’s Super Bowl debut. The commercial was produced by Rosewood Creative, a full-service creative agency known for seamlessly blending social and traditional advertising to create lasting cultural impact.

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During Super Bowl LIX on February 9, 2025, cookware brand HexClad aired its first-ever Super Bowl commercial, titled "Unidentified Frying Object." The 30-second ad is set in a high-tech test kitchen at Area 51, featuring celebrity chef Gordon Ramsay, a HexClad partner, demonstrating the brand's innovative hybrid cookware technology. The commercial humorously suggests that HexClad’s cookware is so advanced it might have been discovered during a classified mission at Area 51. It also includes a special appearance by comedian and actor Pete Davidson. This marks a milestone for HexClad, as it is the first cookware brand to advertise during the Super Bowl. The campaign launched weeks before the game with a viral social media strategy, featuring Gordon Ramsay’s visit to Area 51 and other teasers to build intrigue around HexClad’s Super Bowl debut. The commercial was produced by Rosewood Creative, a full-service creative agency known for seamlessly blending social and traditional advertising to create lasting cultural impact.

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