These Legs- A Dove Big Game Film | Super Bowl 2025

Name: These Legs- A Dove Big Game Film | Super Bowl 2025
Uploaded: 2025-02-10
Duration: 30 s
Channel: Super Bowl TV

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Uploaded by Super Bowl TV · 1 month ago ·

During Super Bowl LIX, Dove aired a commercial titled "These Legs" as part of their #KeepHerConfident campaign. The 30-second spot features a three-year-old girl joyfully running down a sidewalk, accompanied by a cover of Bruce Springsteen's "Born to Run" performed by H.E.R. On-screen text reads: "At 3, these legs are unstoppable. At 14, she'll think they're unbearable." The ad highlights that 1 in 2 girls who quit sports do so due to criticism about their body type, emphasizing the need to change how we talk to young girls to help them maintain confidence and continue participating in sports. This commercial is part of Dove's ongoing efforts to promote body positivity and self-esteem among young girls, aiming to keep them engaged in sports and other activities they love.

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These Legs- A Dove Big Game Film | Super Bowl 2025

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